event branding
Creative Direction | Logo and Branding Suite |
On-site Event Coordination
the ask
Create a custom logo and look for The Tile Shop’s 2022 National Sales Meeting. The look had to feel on-brand, energetic, and bold to kick off their leadership training. Creative direction ensuring a cohesive look and feel and on site graphics display coordination for the 3 day event.
Store Managers
Regional Managers
Corporate Team Members
“The most professional event branding in my tenure”
Cabell Lolmaugh | The Tile Shop CEO
(20 year tenure with The TIle Shop)
campaign design
Created a unique campaign design to promote the new products. Above is the key visual for the product family utilizing the purple color from the packaging, Pillsbury brand-approved fonts and an identifiable graphic shape to help the pieces stand out. Below are the visuals created for each flavor. To help them pop they were each assigned colors that match the packaging and muffin liners I selected for the shoot. The bold colors helped create a playful vibe to accompany the product launch.
Site Layout
To promote the new products on pillsbury.com I created a layout for the landing page that fit within the existing site template.
Conclusion
This project involved significant cross functional collaboration and creative direction leading our team of graphic designers and copywriter to ensure a cohesive event presentation.
Created while at McCann Minneapolis. Creative direction by Audrey Lanners. Photography by Dennis Becker Photography.
Click the link below to see more of my work!